Website Banner Analytics

Monthly allowance and paused analytics

Your plan's monthly impression allowance is shared across all projects and environments in your account. Accepted impressions count toward it; impressions from localhost and loopback addresses do not.

• When the allowance is reached, banners continue to display, subject to normal account access, project status, targeting and delivery settings.
• Recording pauses for all new analytics events, including impressions, clicks and dismissals. Existing analytics remain available within their retention period.
• The monthly usage count stops increasing while recording is paused. It does not measure additional banner displays during that time.
• Events during the pause are not queued or backfilled later, so reports will have a gap.
• Recording resumes when you upgrade to a plan with remaining allowance, or at the start of the next UTC calendar month. This reset is separate from your subscription payment date.
• Deleting old analytics does not restore consumed monthly allowance.

Core metrics

• Impressions: count of render events.
• Clicks: clicks on actionable elements (anchors/buttons), not dismiss actions.
• CTR: clicks / impressions.
• Unique Users: distinct user/session keys on impression events.

Attribution and data source

Attribution modes:
- attributed: all variants have variant-attributed impressions
- mixed: some variants attributed, others message_rollup fallback
- message_rollup: no attributed impressions available

Variant rows use the selected variant ID when available, then fall back to message-level rollup.

coverage = variantImpressions / totalImpressions

where:
- variantImpressions: impressions with variantId
- totalImpressions: all impressions for the message

Trend and range behavior

• Dashboard analytics default to a recent reporting window.
• API reporting windows are capped to protect runtime performance.
• Impression trend series is derived from message and variant events.
• Variant table can still show message_rollup fallback when attribution is incomplete.

Confidence guidance in dashboard

• < 100 impressions: low confidence.
• 100-499 impressions: directional read only.
• 500+ impressions: sufficient for directional winner calls.